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WordPress is the leading platform of the internet and provides numerous advantages for a small business to design, rank and market their location, goods and services online and through local outreach.
A tactical SEO strategy will help your website rank high in Google search engines. If you're going to invest in building a website, then it makes sense to have it seen by as many potential customers as possible.
Local marketing strategies using social media like facebook, instagram and Youtube to help build your brand and execute advertising strategies for specific and/or seasonal campaigns.
Video is the most critical media type you should be using right now, as it gets the most attention, engagement and actions that deliver your best return on investment.
Does your logo look like it's from the 1980's? Is so, others have noticed. Let's get that fixed. Infonickel is a one stop shop for your logo, flyers, menus, brochures, posters and packaging.
Learn how we can help find customers that actually want to hear from you and respond to your newsletter campaigns. Email is one of the most cost effective and stealth marketing tactics you can use.
Most small business owners realize they need to have an online presence in 2019 and beyond. However, the questions surrounding how to go about it can be daunting – even debilitating. I know this, I’ve been there. The reality is, marketing your business online has never been more cost effective.
Indeed, there is a cost outlay to start, but a 5 to 1 (or better) return on your online marketing budget is not uncommon. It’s also savvy in today’s competitive market because of increased competition, particularly from corporate and franchise brands. On that same note, therein lies an opportunity for local business to use digital tools such as their website, Google search and Google business, SEO, social media, and email marketing to out-hustle their local and national competitors. In fact, with the right strategy and in a relatively short time, your company could have the equivalent of a full time 24/7 sales team – online.
Marty Shmanka, President
Infonickel Online Marketing Inc.
As a small business owner myself, I have a deep and personal understanding of how to keep expenses to a minimum. So when you make an investment in your website, brand or advertising campaign, it’s my job to make sure you make an actual return on your money. In fact, with every dollar you invest my goal is to get that back to you at least 5 times.
I believe in PROFIT FIRST and that means working as hard for your small business as if it were my own.
Most small business owners realize they need to have an online presence in 2019 and beyond. However, the questions surrounding how to go about it can be daunting – even debilitating. I know this, I’ve been there. The reality is, marketing your business online has never been more cost effective.
Indeed, there is a cost outlay to start, but a 5 to 1 (or better) return on your online marketing budget is not uncommon. It’s also savvy in today’s competitive market because of increased competition, particularly from corporate and franchise brands. On that same note, therein lies an opportunity for local business to use digital tools such as their website, Google search and Google business, SEO, social media, and email marketing to out-hustle their local and national competitors. In fact, with the right strategy and in a relatively short time, your company could have the equivalent of a full time 24/7 sales team – online.
Most digital marketing strategies are made better for your store by Google’s algorithms which offer a significant advantage to local businesses over national brands. And from my experience, once that local marketing engine starts – there is no stopping it.
My name is Marty Shmanka, and as an online marketing expert, it comes in handy that I too have been a small business owner, having worked days and nights running my own successful restaurant. I understand the pressures of meeting payroll, having enough for the lease, paying taxes, paying licenses, hiring and training staff, and so on. I don’t take lightly your investment in digital marketing or your trust in myself to execute it in the most effective way possible. What is important now though, is to understand that you can start with a small step – something that won’t break the bank. There are several common, and low-cost strategies can have an immediate impact on your small business.
These are only a few cutout strategies that can be beneficial to most local businesses. Every business is different, and at Infonickel Digital Marketing, that’s the way we will work with you. Pick your pace, but just get started. It’s important, because whether your goal is to build a more significant business, sell your business, leave your company to other family members, or be able to enjoy life a little more – you have to move ahead.
My business is here to help you turn your business into that opportunity you always thought it could be.
Responsive web design is when your website instantly resizes and redistributes its assets and information to adapt to any device your visitor is using. There are so many different sizes of computers, tablets and mobile devices now that a website cannot just be designed for a few of them (or just one if you have an older website) – it must be able to adapt for the best possible user experience no matter what device.
If your current website is not adaptive or responsive you actually run the risk of lower rankings too, as Google can now tell if your website is mobile friendly. If it isn’t – that’s actually a ranking penalty because it negates a good user experience – and that is what Google wants in their search results.
Infonickel Digital Marketing uses only responsive web design in each project so that you have the latest technology working to your business’ benefit.
