When it comes to marketing your small business online, there is one indisputable truth – social media must be an essential part of any strategy you take on. In fact, due to the intense popularity of social media platforms like Facebook, Twitter, Youtube and Instagram, a marketing strategy without taking advantage of at least one of these platforms will be a constant struggle, not to mention consistently looking up the rear of your competition. To fully understand the allure of social media, Facebook recently surpassed 2 billion monthly active users.
Yes, we said all that. Think about it though, its a fact. When people pick up their phones or open up their laptops – where are they going? Facebook. Youtube. Instagram. Twitter. Social media has become the internet. In his book Jab, Jab, Jab, Right Hook – Gary Vaynerchuk says users treat Facebook like it’s crack!
Some small business social media tips:
- Using social media is free, but you have to invest the time
- Create a schedule for publishing
- Publish with a view to building your brand
- Use social media with your website
- Do not “advertise” but rather – engage
- Let your customers do the selling for you
- Respond to your followers and their comments
How small business can use social media to increase sales.
1) Commit to at least one platform; for the most that will be Facebook, given its extensive reach, powerful ad platform, and lucrative buyer demographics. Create a business profile (business page) separate and distinct from yours or anyone else’ personal profile.
2) Assign posting duties to someone in your company, and post regularly. It’s free to post organic style posts so you should use this as a learning tool while growing your audience. Be patient. It takes time and strategy to break through, but with only a few minutes of work each day, you can help position your company for positive results in due time. Be sure to respond and engage with your followers, especially when they comment or ask questions about the content you add to your stream.
3) Supplement your organic posts with occasional boosts that promote your brand, product or service. Boosting a post does cost money as it will be promoted through the Facebook network. However, with increments as small as $5 day it is workable for even the tightest advertising budgets. These intermittent campaigns will help build the groundwork for more significant advertising campaigns once you and your team have had some success.